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It’s an age old question; can you buy happiness, or is happiness, or more generally well-being, something which no amount of money can bring. In fact can we even say that money is bad for well-being? The debate infusing years of popular culture, art and literature – whilst Abba Sang that it was “Always sunny/ In the Rich man’s world” F. Scott Fitzgerald’s (1934) novel Tender is the Night  highlighted the corrosive effect of money upon individuals well-being through it’s description of the fates which befall it’s super-rich characters.

More recently Oliver James, the Psychologist behind the 2007 hit-book Affluenza points out that

If money engendered well-being, millionaires would be the most contented folk on the planet as well as the richest. The only studies to have specifically investigated this question, both American, suggest this is not so. In the first, over one-third of a sample of super-rich people (those with a net wealth of £70 million or more) were less happy than the national average

As is the case with James’s super-rich well-being in general has until recently been a rather under-researched area, however the increased recognition that GDP alone is not a sufficient marker of progress has led to a number of statistical organisations to attempt to gauge individuals satisfaction with their lives, in the process making available a range of data for the first time which has been collected using robust methodologies and often, relatively large sample sizes. So can we now answer the question – does money bring happiness, or misery, and not just for the super-rich, but for us all?

Are richer countries happier?

The first place to look is at the national level. There are vast discrepancies between the wealth of nations, so do people in richer countries on average report higher levels of well-being? Using data from UN Human Development Reports it is possible to plot the relationship between a measure of wealth (in this case GNI per Capita) and reported levels of life satisfaction.

GNI and life-satis

As we can see there appears to be a positive relationship between GNI and life satisfaction levels. Countries with a higher GNI tend to have a higher life-satisfaction rating; Canada for instance with a 2010 GNI of 34 729 has an overall level of life-satisfaction of 7.7, whereas Togo with a GNI of only  789 has a correspondingly lower level of overall life-satisfaction at 2.8. The graph shows however, that at a point very roughly around $35 000 GNI per capita the relatonship breaks-down and that higher levels of GNI are not associated with higher life-satisfaction scores.

In following this pattern life-satisfaction seems to conform with a range of other indicators such as life expectancy in which increases in a nations wealth results in improvements in outcomes, however this effect comes to an end when a certain point of development is reached, up until this point increased wealth, enables a greater range of basic needs to be met such as housing and healthcare, but once these are met then there is little role for money in increasing well-being, we must search for other factors.

The Better-Life Index

The OECD Better life index is one such attempt at bringing together data on income, life satisfaction, work-life balance, community and the environment. One way of exploring the relationship between money and happiness is to look at the relationship between the measures of life-satisfaction and household income:

Source: OECD Better Life Index

As we can see ,when making a cross-country comparison of OECD countries it appears there is a moderate correlation between household income and life-satisfaction. R = 0.56 which puts the relationship at the moderate level – by comparison the correlation between life satisfaction and percentage of employees working long hours is -0.11 and the correlation with time spent on leisure, or personal care is 0.19. It also seems to matter little how wealth is distriuted within a country; using data from the UN Human Development Report it seems that income inequality has no correlation with the average levels of life satisfaction R = -0.06

The OECD data on average life satisfaction do however vary within many countries according to social status. The OECD Better Life Index website reports that in the UK for instance the bottom 20% of the British population have an average life satisfaction level of 6.8 whilst the top 20% have a score of 7.2 , and in Estonia the figures are 4.3 and 6.8 respectively.

Well-being and personal incomes

Some recent work carried out by the Office for National Statistics also found that those with the lowest personal incomes reported, on average, the lowest levels of life-satisfaction and lowest scores in response to questions about the extent to which the things they do in life are worthwhile and happiness yesterday as well as recording the highest levels of anxiety compared to other income groups. Generally speaking the scores improve as the income scale rises, with the biggest gains coming between the groups £4160 – £11439 and £11440 – £15 599 though interestingly (especially with regards to Oliver James’s theories in Affluenza) those in the highest income category £49 400 + scored worse in life satisfaction and worthwhile than the category below £39 000 – 49 399, whilst having the same happiness score and anxiety score. It is necessary to mention however, that the ONS point out the data is experimental and comes from a low sample size.

Average (mean) Life Satisfaction, Worthwhile, Happy Yesterday and Anxious Yesterday Rating: by Income Group. Source: Opinions Survey, Office for National Statistics

Average (mean) Life Satisfaction, Worthwhile, Happy Yesterday and Anxious Yesterday Rating: by Income Group. Source: Opinions Survey, Office for National Statistics

Statistics from the 2010 New Zealand General Social Survey also appear to show a pattern where persons with higher personal and household income also report higher levels of well-being. Using a 5 point Likert Scale to measure life-satisfaction the Statistics New Zealand website reports that

Satisfaction with life increased with household income level. However, the largest increase in life satisfaction occurred between the two lowest household income groups (‘$30,000 or less’ and ‘$30,001– $70,000’), with progressively smaller increases in life satisfaction at higher income groups.

This is interesting, as like the ONS data it also suggests that the biggest step in terms of life-satisfaction takes place toward the bottom end of the income scale and that at the upper end of the income scale life-satisfaction appears to be closer to, or even lower than income groups below. There is of course a good reason for this. As everyone knows professional football players are some of the best-paid individuals in the UK. As a player at the height of his powers Matt Le Tissier could command an astronomical salary, however chose to stay with one club, Southampton, despite the fact that other clubs could, and would pay much more. In his autobiography Le Tissier reasons:

You can’t blame players for taking that sort of money if it’s offered, but there comes a time when you have to wonder how much money someone can actually spend? If you are already on £30 000 a week, what else could you buy if you get £40 000?

For Le Tissier it was more important to stay at a club where he was happy rather than take the extra money, it was very much a case of putting well-being above money, not that as Le Tissier concedes he was badly paid, but the point he makes applies equally to less spectacular amounts, how much can one person spend? Certainly moving from a low to a moderate income can bring about major changes; you can afford maybe a better car, a holiday, trips to restaurants and the cinema, most importantly you are relived the stress associated with struggling to pay bills and essentials. Moving from a high to a very high income, on the other hand doesn’t entail that much change wheras you may need to make more sacrifices, or trade-offs to earn more; longer hours, moving away from family and friends, a commute, or

The Easterlin Paradox

A particularly interesting observation from the OECD report ‘How’s Life?: Measuring Well-being’ suggests that this relationship between income and well-being is a little more complex; The Easterlin Paradox, first observed by Richard Easterlin in 1974, suggests, according to report, that:

a higher rise in personal income leads to higher subjective well-being for that person, but that a rise in average incomes for a country does not give rise to a corresponding increase in the country’s average subjective well-being

In other words it is not necessarily increases in income per se which increase well-being, rather it is the increase in income relative to the rest of the population. So in terms of the step we have previously mentioned, an increase in life-satisfaction from moving from a household income of under $30 000 NZD to say $45 000 NZD is much likely to be the case when applied to an individual household, rather than all households in that group.

One final observation of interest. When comparing areas within the UK there appears to be no relationship between an areas level of wealth and well-being. Most famously, London, the economic powerhouse of the UK,  seems to do particularly badly when it comes to indicators of well-being. This is discussed more fully in a previous post, but one possible line of explanation is that the particular economic and social conditions arising from the global city form may be detrimental for well-being.


From this short review can we say that money buys happiness? It certainly appears to be the case on both a national level and an individual level that higher incomes are correlated with higher levels of reported well-being. Certainly it seems that being towards the bottom end of the income range is particularly bad for well-being. This appears to have much to do with the income required to provide for basic human needs such as food, warmth, shelter, education and healthcare, or the income required to participate fully in society. Once these have been attained then the effect of income in terms of increasing well-being seems to be less potent, and there is even some limited evidence to suggest that having a very high income is actually detrimental to well-being.

Policy implications : To redistribute, or not?

The Easterlin paradox is also rather interesting  in that it points to a more complex relationship between well-being and income. Raising the overall average level of well-being is not therefore simply a matter of increasing income among the bottom groups, primarily by redistribution, however, according to the paradox this would be rather limited in effect and even any small gains would be counteracted by the losses to well-being incurred by other groups.

This does not mean to say that re-distribution is necessarily wrong, as statistics New Zealand suggest:

In addition to lower life satisfaction, people in lower income households were more likely to report feeling unsafe walking alone in their neighbourhood at night and to say they had ‘fair or poor’ health than people in higher income households.

It has long been held that low income has been associated with various types of disadvantage; housing, health and education to name a few. It could well be that it is not low income itself which results in low well-being, but these other factors associated with  low income. This would explain, in part, why overall rises in average incomes have little impact, compared to individual rises. A rise in the average, whilst improving some material conditions e.g more televisions, has little effect on things such as housing, whereas a rise in an individuals household  income may mean the opportunity to move to a better neighbourhood with a better school, or better access to health-care facilities. In other words in developed industrial societies everyone may have a fridge, T.V and mobile phone, but poverty and disadvantage remain entrenched and their effects real.

As mentioned, there is also some, albeit limited, evidence that having a very high income has a detrimental affect on well-being. The obvious solution in this case would be to give away large parts of wealth. Could this explain the impulse to philanthropy among members of the super-rich past and present?  Is this charitable giving an attempt to mitigate the negative impact of high-income on well-being , or at the very least an acknowledgement that both globally and individually a more even distribution of wealth is desirable


This image has been produced by software developed by Wolfram/Alpha and is based upon data on my friends and mutual friends it has accessed from my Facebook account .

Far more than a pretty graphic, which bears more than a passing resemblance to a map of a galaxy, this chart provides an example of how researchers can harness the power of new computing technology and social media to shed new light on areas of interest; This particular chart mapping my friends and mutual friends provides a great illustration of my ‘social capital’ – broadly speaking the social connections I have and groups I may belong to.

As a researcher I may be interested in how social capital varies by age, gender, ethnicity and employment status. It may also be possible to take a  longitudinal approach; how does my social capital change over time, what happens when I become a parent, emigrate, get a new job, become unemployed, or retire? charts such as this one can be used to make comparisons, or chart changes over a time period.

One issue however, is that Facebook is not wholly representative. There are, of course many people who do not have a Facebook account, particularly older people – therefore any data is likely to be skewed. Looking at a bar chart of the age range of my contacts, also by Wolfram/Alpha, it is interesting to see that the ages of my friends approximates a normal distribution around my own age, but its positive skew is likely to be a result of this age bias.

Age bias among Facebook users

To illustrate what the chart can show I have added my own annotations:

From the chart I can see that much of my social capital seems to be divided into distinct spheres; education, work, family and friends.


In terms of education my connections are strongest from middle school and secondary school.Though there is some overlap with middle school, friends from infant school, or even earlier pre-school do not feature on the chart. This is perhaps likely to be because at that young age we do not form the same type of friendships and connections which we begin to do once at middle school; Friendships in these early stages could well be much more fluid and transient.

Similarly my social capital relating to university seems to be rather sparse; my contacts and mutual connections both being particularly weak. This may be because I attended university in my home town and therefore was less part of the university ‘scene’, but perhaps more importantly university drew people from a very wide catchment reducing the number of mutual contacts compared to someone from school who grew up in the same area and went to work in the same area too. As many of my course-mates left the area following their studies the social network became dispersed.

This is even more so the case when it comes to the two years of my masters degree. As the people on this course came from an even wider area, and as the course covered a shorter time period.


The biggest group in terms of the area it covers is my ‘friends’ group. This is the largest group, though my contacts are less clustered than elsewhere suggesting a more loosely connected web of ‘acquaintances’


In terms of work my latest job is further away from the main clusters; this is as a result of my job being in a different town. Though not far in terms of distance it shows that, in general, peoples networks are closely bounded by geography.  My previous job I had obtained through old friends so it was much closer to my friendship cluster. As my previous jobs have been in very different organisations there is also no over-lap between my work clusters.


this cluster is as expected, however the previously mentioned age bias of social networking is perhaps undercounting this cluster more so than any others.

Wider implications:

Charts such as this one, using data held by social networking sites such as Facebook can provide an  understanding of how social capital is formed and what factors affect this. The relative strength of social capital from school may go in part to explain the enduring power of networks based on the ‘old school tie’. Similarly the intensity of connections related to work can show the importance of professional networks.